AUS: Trade body hits out at call for energy drinks clampdown
Australia already has tough energy drinks restrictions, the ABC said
The Australian Beverages Council (ABC) has called for caffeine restrictions on coffee and chocolate if the Government heeds calls for tougher regulations on energy drinks.
Caffeine limits in energy drinks should be cut from 320mg per litre to 130mg/L, the Australian Medical Association (AMA) said yesterday (5 December). However, the ABC warned further restrictions will unfairly punish a category that already provides safe products to Australian consumers.
“If the AMA are wanting restrictions on caffeine limits in energy drinks then surely coffee, tea, flavoured milk and chocolate should also be looked at - all sources of caffeine in the diet,” ABC's CEO, Geoff Parker, said.
Parker said existing rules on energy drinks mean a 25cl can holds the same amount of caffeine as a standard cup of coffee.
“Energy drinks in Australia are one of the most heavily regulated of all world markets,” he said. “Our caffeine limits, labelling warning and advisory statements lead the rest of the world for our manufacturers to provide a perfectly safe product for consumers.”
The ABC's call mirrors comments from the American Beverage Association last week warning that a health body's letter to lawmakers urging a ban on energy drinks to young people was a legislative “slippery slope”.
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