AUSTRALIA: Trade body defends energy drinks, alcohol mix
New South Wales is to study the effects of mixing energy drinks with alcohol
The Australian Beverages Council (ABC) has moved to prempt a state government investigation into the effects of mixing energy drinks and alcohol.
The group said yesterday (18 December) that a recent study of 6,000 Dutch students found no alcohol-related negative consequences to mixing energy drinks and alcohol, compared to drinking alcohol alone. The energy drinks/alcohol market comprises less than 1% of all beverages sold in Australian bars, it noted.
“Energy drinks are non-alcoholic carbonated beverages that contain the same amount of caffeine as one standard cup of instant coffee,” the group added.
The New South Wales government today announced the energy drinks study amid fears young people are harming themselves by mixing them with alcohol, according to reports. The state's health minister Jillian Skinner said: “There are reports that combined alcohol and energy drink consumption may mask the perception of intoxication and lead to increased risky drinking and behaviours, even to dangerous levels.”
Earlier this month, the ABC branded a call by an Australia medical association to cut caffeine levels in energy drinks an unfair swipe at the industry.
Energy Drinks Market in Asia to 2017: Market Guide
Canadean’s, "Energy Drinks Market in Asia to 2017: Market Guide" provides in-depth detail on the trends and drivers of the Energy Drinks market in Asia. The quantitative data in the report (historic a...read more
Sectors: Soft drinks
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