AUSTRALIA: Time to learn to sell, wineries are told

By Sarah Diston | 26 September 2001

Australian wine producers have been warned that to survive they need to learn how to market their wine. Forecasting an acceleration of industry rationalisation, Franklin Tate, chairman of the WA Wine Industry Association marketing committee believes that between 20 and 40 producers could be in trouble in the next two to three years.

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Australian wine producers have been warned that to survive they need to learn how to market their wine. Forecasting an acceleration of industry rationalisation, Franklin Tate, chairman of the WA Wine Industry Association marketing committee believes that between 20 and 40 producers could be in trouble in the next two to three years.

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