Tiger UK has confirmed a change of leadership.

The UK subsidiary of Asia Pacific Breweries said yesterday (21 July) that Ashley Tham will assume the position of UK country manager, with current MD, Alan Gourdie, standing down to return to his native New Zealand.

In his new role, Tham will manage all aspects of the UK sales and marketing operation and will lead the UK management team behind the Tiger brand and Tiger UK's portfolio of world beer brands. Tham moves from his current role as European market manager from Asia Pacific Breweries.

The existing UK management team will remain largely unchanged, with Jonathan Ford moving from director of sales for on-trade to UK sales director.

Director of sales for off-trade, Roger Gray, replaces Tham in the role of European market manager, and will oversee the team developing Tigers business across Europe.

Tham, said: "I am delighted to be taking on this new role within Tiger Beer UK and believe that with the experience of the management team we have in place, we are in position to drive further growth in our business."

The new appointments will be effective from 1 August.