UK: Tia Maria unveils mother of all ads

By Chris Brook-Carter | 17 August 2001

Allied Domecq has unveiled the latest advertising campaign for its coffee liqueur Tia Maria. The TV ad, called "Come to Mummy" is to cost £5.5m (US$7.8m) and will run nationwide across the UK from October.

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Allied Domecq has unveiled the latest advertising campaign for its coffee liqueur Tia Maria. The TV ad, called "Come to Mummy" is to cost £5.5m (US$7.8m) and will run nationwide across the UK from October.

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