Insight - UK: Tia Maria sale hands Pernod Absolut focus
By Chris Mercer | 9 September 2009
The head of Pernod Ricard in the UK, Jean-Manuel Spriet, has told just-drinks that the group will reinvest budget for the recently sold Tia Maria brand in driving growth of Absolut vodka in the country.
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The head of Pernod Ricard in the UK, Jean-Manuel Spriet, has told just-drinks that the group will reinvest budget for the recently sold Tia Maria brand in driving growth of Absolut vodka in the country.
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