UK: Tia Maria plans UK Wicked Pack promotion
By Sarah Diston | 27 February 2001
Hoping to capitalize on Mothers Day and Easter, Tia Maria is to continue its 'Wicked Pack' promotion in multiple UK grocers. The pack will contain a 70cl bottle of Tia Maria, a Tia Maria highball glass and Tia Maria chocolate truffles. It will also include a £1 off redemption voucher and a "Dare You Mix It" booklet featuring a range of ways to enjoy Tia Maria.
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Hoping to capitalize on Mothers Day and Easter, Tia Maria is to continue its 'Wicked Pack' promotion in multiple UK grocers. The pack will contain a 70cl bottle of Tia Maria, a Tia Maria highball glass and Tia Maria chocolate truffles. It will also include a £1 off redemption voucher and a "Dare You Mix It" booklet featuring a range of ways to enjoy Tia Maria.
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