US: Three Thieves opts for four-pack

By just-drinks.com editorial team | 27 April 2006

US wine company The Three Thieves has rolled out California Pinot Grigio and Cabernet Sauvignon ranges in changed packaging.

The company is presenting its new ranges as tetra prisma 250ml four-packs described as being "more akin to the juice box than the wine bottle" by Thieves.

Thieves' founder Charles Bieler said: "We've done away with corks, wine openers, and bottles. We're going one step further and liberating wine lovers everywhere from the glass."

The new range will retail at a suggested price of US$8.99 per four-pack.

Sectors: Wine