US: Three Thieves' launches new eco-packaging
The Rebel Wine Company has announced that it is the first US wine company to have introduced 1-litre eco-friendly Tetra Pak aseptic packaging.
The company said today (5 December) that the environmentally-friendly packaging, named Tetra Prisma and comprising 70% paper, will roll out across its Three Thieves' Bandit line across the US.
Three Thieves chief thief Charles Bieler said: "The Three Thieves are all winemakers, so our focus on what's in the box is just as intense as the box itself."
Aseptic packaging is more efficient and lightweight to transport than bottles, reducing carbon dioxide emissions and saving fuel as well as creating less packaging waste, the company claims.
Bieler added: "The savings that we pass along to the consumer are significant, considering that there are no corks, labels, or foils used, and the cartons are a fraction of the weight and cost of glass."
The newly packaged Three Thieves wines, including Merlot, Cabernet Sauvignon, Chardonnay and Pinot Grigio, will retail at US$8.99 per litre.
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- Drinkable yogurt - The next drinks opportunity
- Coca-Cola India suspends bottling operations
- Has Diet Coke passed its sell-by date? - Comment
- Diageo brands need "fixing and nurturing" - TWE
- SAB shareholders granted AB InBev vote split
- Pernod Ricard wins Ron Matusalem 'Cuba' legal row
- Work begins on Glasgow distillery
- Sapporo’s Sapporo Premium Black - NPD
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages