US: Three Thieves' launches new eco-packaging
The Rebel Wine Company has announced that it is the first US wine company to have introduced 1-litre eco-friendly Tetra Pak aseptic packaging.
The company said today (5 December) that the environmentally-friendly packaging, named Tetra Prisma and comprising 70% paper, will roll out across its Three Thieves' Bandit line across the US.
Three Thieves chief thief Charles Bieler said: "The Three Thieves are all winemakers, so our focus on what's in the box is just as intense as the box itself."
Aseptic packaging is more efficient and lightweight to transport than bottles, reducing carbon dioxide emissions and saving fuel as well as creating less packaging waste, the company claims.
Bieler added: "The savings that we pass along to the consumer are significant, considering that there are no corks, labels, or foils used, and the cartons are a fraction of the weight and cost of glass."
The newly packaged Three Thieves wines, including Merlot, Cabernet Sauvignon, Chardonnay and Pinot Grigio, will retail at US$8.99 per litre.
- What Brexit means for drinks industry? - Analysis
- Is there a future for the global beer brand?
- What does Brexit mean for AB InBev's SAB deal?
- Can fruit cider survive UK slowdown? - Focus
- Non-Scotch Whisky Essentials, Part II
- The UK Referendum - just-drinks Live Blog
- Aldi dealt alcohol sales blow in Australia
- Maxxium eyes US$1.4bn opportunity in UK spirits
- Ex-William Grant CEO Stella David re-joins Bacardi
- UK spirits producers braced for Brexit impact
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends