US: Three Thieves' launches new eco-packaging

By | 5 December 2007

The Rebel Wine Company has announced that it is the first US wine company to have introduced 1-litre eco-friendly Tetra Pak aseptic packaging.

The company said today (5 December) that the environmentally-friendly packaging, named Tetra Prisma and comprising 70% paper, will roll out across its Three Thieves' Bandit line across the US.

Three Thieves chief thief Charles Bieler said: "The Three Thieves are all winemakers, so our focus on what's in the box is just as intense as the box itself."

Aseptic packaging is more efficient and lightweight to transport than bottles, reducing carbon dioxide emissions and saving fuel as well as creating less packaging waste, the company claims.

Bieler added: "The savings that we pass along to the consumer are significant, considering that there are no corks, labels, or foils used, and the cartons are a fraction of the weight and cost of glass."

The newly packaged Three Thieves wines, including Merlot, Cabernet Sauvignon, Chardonnay and Pinot Grigio, will retail at US$8.99 per litre.

Sectors: Wine

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