Nepenthe Wines has recruited three additions to work for its Adelaide Hills brand.

The Nepenthe group of companies said yesterday (1 March) that it has appointed Martin Baily as group chairman, Vicki Greaves as sales and marketing director and Wayne Materne as company CFO.

Baily, former vice president of the National Liquor Stores Association, was responsible for building retail groups Vintage Cellars and Baily liquor before they were sold. He said: "I am looking forward to assisting Nepenthe build its reputation for quality and secure its place in domestic and global wine markets"

New sales and marketing director Greaves is a former global marketing manager and face behind the Hardy Wine Company. "Nepenthe is a brand on the brink of great success and growth, I am excited to have the opportunity to be involved in developing the brand's full potential," she said.

New CFO Materne spent ten years at Southcorp as manager of international accounting.

Nepenthe Wines CEO James Tweddell said: "Nepenthe values its people as the most important driving force behind the future of the brand. We are proud of Nepenthe's progress to date but competition is getting tougher and we cannot afford to sit on our laurels - now is the time to implement the next stage for Nepenthe Wines."