Sale of Label that Pioneered Italian "Fighting Varietals" Marks Further
Consolidation in the U.S. Imported Wine Category San Francisco, CA (September 10, 2002)-

Italy's Viticoltori Friulani La Delizia today announced the pending asset sale of the Casarsa and Morassutti brands to the San Francisco-based company The Wine Group LLC.

The sale, which includes the worldwide trademarks, is expected to close on or before October 1, 2002. The purchase price was undisclosed.

"Casarsa and Morasutti are great additions to our portfolio," said David B. Kent, chief executive officer of The Wine Group. "Casarsa was one of the first European wineries to label wines for export to the United States by their varietal names. Both brands have large followings in the US."

Casarsa was first introduced into the US in 1971 and has been amongst the Top 10 best selling imported wine brands for the past 20 years.

Over the past five years, sales have hovered around one million cases per year.

The Wine Group, which markets brands such as Concannon, Glen Ellen, Corbett Canyon, Foxhorn and Franzia is the world's third largest producer of branded table wine.

Viticoltori Fruilani La Delizia was founded in 1931 with the association of 70 Italian winegrowers. Today the group links 900 professional winegrowers.