UK: The Simply Great Drinks Company unveils new PomeGreat

By | 16 September 2013

Click through to see the new PomeGreat bottle

Click through to see the new PomeGreat bottle

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New PomeGreat owners The Simply Great Drinks Co has reformulated its pomegranate juice in the UK and launched it in 65cl PET bottles.

The new formula contains juice taken from pomegranates from a range of countries, selected “using global weather patterns to identify the best crop”, Simply Great said today (16 September). It goes on sale this week in 160 Waitrose supermarkets in the UK with an SRP of GBP2.99 (US$4.75), the company said.

“We’re excited by the initial reaction from consumers,” said Adam Pritchard, CEO of Simply Great Drinks Co and former PomeGreat head. “We’ve spent the last 12 months researching the very best pomegranate juices from around the world in order to create this unique drink.”

PomeGreat went into administration on 14 June and immediately sold to ACPT Ltd, now The Simply Great Drinks Co, a spokesperson told just-drinks today (16 September). The jobs of all nine staff have been transferred to the new owner.

Simply Great launched a concentrated version of its pomegranate juice drink in July.

Expert analysis

POM Wonderful LLC in Soft Drinks (USA)

POM Wonderful is a global brand that emphasises its premium quality, real ingredients and heritage. Its flagship product is the 100% pomegranate juice that is strongly promoted as healthy. The antioxidant-rich product is claimed to contain no added sugars, preservatives or colourants, is a good source of potassium and is gluten-free.

Sectors: Soft drinks

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UK: The Simply Great Drinks Company unveils new PomeGreat

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