To boost even more interest in its "Tom is Lost" campaign, Bacardi Breezer is offering a trip to Ibiza to anyone providing information directly leading to the whereabouts of the missing feline.

Rickshaws branded with missing Tom posters can also be seen driving around London's West End this month, in what Bacardi Breezer describes as the biggest ever rickshaw advertising campaign carried out by a single brand.

And those who may have information on the missing clubbing feline character are being encouraged to dial the national helpline number (0870 333 3945) or log onto the specially created website - www.tom-is-lost.com, which has so far received over 17,000 hits since its launch at the beginning of May.

Roger Harrison, low proof marketing controller for Bacardi-Martini said: "Since starring in the new Bacardi Breezer adverts Tom has become a household name and a popular icon, which in turn has lead to huge concern over his disappearance.

"The use of a helpline, website, rickshaws and beer mats are ideal means of appealing to our target audience," he added.