The Seagram Spirits And Wine Group (SSWG) has announced today the appointment of Steve Bellini as President, North America. Effective immediately, Mr. Bellini succeeds Fernando Kfouri, following his decision to step aside from day-to-day operational responsibilities. Mr. Kfouri will continue as Chairman, North America.

In his new role, Mr. Bellini is responsible for the sales, marketing and distribution of Seagram's spirits portfolio in the U.S. and its spirits and wine portfolio in Canada. Based in New York, he is a member of the SSWG Executive Management Group and reports to Steve Kalagher, President & CEO, The Seagram Spirits And Wine Group.

Mr. Bellini's career with Seagram spans over 25 years, starting in 1972 as a Sales Representative in the Metro New York area. Over the years he has held executive positions of increasing responsibility in Seagram's North American business, including Senior Vice President/General Manager, Atlantic Pacific Region. In 1997, he headed the North American reengineering effort, a key assignment that determined operational efficiencies, organizational realignments and new systems that have contributed significantly to Seagram's recent business success. A strong leader, Mr. Bellini has extensive knowledge and understanding of all aspects of the industry.

Mr. Kfouri has enjoyed a highly successful career with Seagram in both North and Latin America, having joined Seagram in 1982 as President, Seagram do Brasil and subsequently assumed the role of President, Seagram Latin America. In January 1995, Fernando was named President, Seagram Americas. Following the SSWG global reorganization, Mr. Kfouri continued to have direct responsibility for the profitable growth of Seagram's distilled spirits business and further development of Seagram brand franchises in the United States and Canada.

Reporting directly to Mr. Bellini are:

Kevin Fennessey Senior Vice President/General Manager,
Atlantic/Pacific Region

Jim Reichardt Senior Vice President/General Manager,
Southern Region

Larry Schwartz Senior Vice President/General Manager,
Northern Region

Kevin Smith Senior Vice President/General Manager,
Seagram Canada

Reporting operationally to Mr. Bellini and functionally to the
respective SSWG global function heads are:

Edmundo Bontempo Vice President, Finance

Ann Giambusso Vice President, Human Resources

Judy Goldfarb Vice President, Strategic Development

Arthur Shapiro Senior Vice President, Trade Channels & Customer

Angelo Vassallo Regional Marketing Head

Steve Kalagher, President & CEO, The Seagram Spirits And Wine Group, noted, "Fiscal 2000 has been the most successful year ever for our distilled spirits operations in North America, under the leadership of Fernando Kfouri as President, North America and with the support of Steve Bellini as Senior Vice President, North America. As we move into the new fiscal, I am quite sure that we will continue to see outstanding results from our North American business."

The Seagram Spirits And Wine Group, a division of Joseph E. Seagram & Sons, Inc., has global responsibility for all production, brand management and marketing, sales and distribution of The Seagram Company Ltd.'s beverage alcohol brands throughout more than 190 countries and territories. The Group produces and markets such brands as Chivas Regal, Royal Salute and The Glenlivet Scotch Whiskies, Crown Royal and Seagram's V.O. Canadian Whiskies, Captain Morgan Rum, Seagram's 7 Crown American Whiskey, Four Roses Bourbon, Don Julio Tequila, Seagram's Extra Dry Gin, Martell Cognacs, Sandeman Ports and Sherries, and Sterling Vineyards Wines. The Group distributes ABSOLUT VODKA in the U.S. and major international markets and Mumm and Perrier-Jouet Champagnes in international markets.