Competition for shelf-space in the UK wine market is more intense than ever... According to Wine, a new report from Key Note, the dominant characteristic of the UK wine market is the continued proliferation of wines from all over the world. The revolution in wine-making that started in the 1980s has been ongoing, with New World countries continuing to compete successfully for the consumer who would have previously only bought European wines.

  • In 1999, UK consumers spent an estimated £7.24bn on wines - accounting for 27.9% of the overall expenditure on alcoholic drinks.


  • During the 1990s, UK wine imports were broadened with wineries in Australia and California largely responsible for the increase in choice, though Eastern Europe, New Zealand, South Africa and some South American countries have also contributed. Key Note expects that battles for market share between the national suppliers will continue to be a feature of the market.

  • Still light wines remain dominant in terms of volume sales, and their growth, at 26.1% reflects the market average.


  • Looking to the future, competition between countries of origin will continue to drive the market early in the 21st century. Key Note expect that the higher quality wines have the best prospects, and as a result, there will be a lower volume growth for light wines in the 2000s than in the 1990s. Pressure on prices will be maintained with the proliferation of vineyards around the world with the ability to supply quality wines.

  • Key Note forecast the total wine market in the UK will reach a value of £8.58bn in 2004, representing a 16.4% rise on the estimated value for the year 2000.


  • The Wine market report is available from Key Note, priced £375, to order your copy click here.