The Proliferation Of Wines From All Over The World Continues...
During the 1990s, UK wine imports were broadened with wineries in Australia and California largely responsible for the increase in choice, though Eastern Europe, New Zealand, South Africa and some South American countries have also contributed. Key Note expects that battles for market share between the national suppliers will continue to be a feature of the market.
Looking to the future, competition between countries of origin will continue to drive the market early in the 21st century. Key Note expect that the higher quality wines have the best prospects, and as a result, there will be a lower volume growth for light wines in the 2000s than in the 1990s. Pressure on prices will be maintained with the proliferation of vineyards around the world with the ability to supply quality wines.
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