Call it Coffee Paradise. Today, Starbucks Coffee Company (Nasdaq:SBUX) introduces the Starbucks Barista Utopia(TM)Vacuum Coffee Brewing System.

Brewing coffee at home will never be-- or look-- the same again.

"The Starbucks Barista Utopia(TM) begs every one of your senses to join the coffee brewing process," says Ken Mooney, Starbucks product manager, Brewing. "Its translucent body allows you to see the coffee brew, start to finish. When the basket fills with coffee and water, you'll hear and smell them mix together. As you pour coffee out of the carafe, it feels warmer, because it is brewed at a higher temperature. And when you taste the coffee created by the vacuum brewing system, you'll know why we named it Utopia. It is coffee perfection."

Features of this revolutionary brewer include the 50-ounce (10-cup) translucent coffee carafe; the translucent coffee basket; a soft-touch programmable control pad; a soft-grip carafe handle; and a two-year limited warranty.

"We combined the convenience of an automatic drip coffeemaker, the simple elegance of a coffee press, and the quality performance of a vacuum brewing process," explains Mooney. "Vacuum brewing is the best way to brew coffee, but until now, brewing coffee using a vacuum brewer has been inconvenient and messy. The Starbucks Barista Utopia(TM) simplifies the process, while maintaining a rich, intense flavor profile."

To start, one places fresh, cold water in the coffee carafe, adds fresh ground coffee into the coffee basket and simply hits the power button. The water is heated in the coffee carafe, and as it heats up, the air in the carafe expands and pushes heated water up the coffee funnel, into the coffee basket to mix with the coffee. The water begins to saturate the coffee and heats up to the perfect temperature for brewing coffee (205 degrees F). Once the proper temperature is reached, the coffee and water stir in the coffee basket until the contact time for the coffee and water is ideal. The system then shuts off, and a vacuum is created in the coffee carafe, returning perfectly brewed coffee to the coffee carafe, and leaving the coffee funnel with only saturated coffee grounds.

The Starbucks Barista Utopia(TM) Vacuum Coffee Brewing System, available by October 18 in Starbucks coffeehouses throughout North America, at starbucks.com, and at (800) STARBUC, is regularly priced at $169.00 U.S. ($225 Canadian). The brewer is available in two translucent colors: clear and black graphite.

The Starbucks Barista® line of home espresso machines and coffee brewers allows consumers to recreate the Starbucks Experience at home in a convenient, easy and reliable way. Starbucks launched the line in October 1997 with the introduction of the Starbucks Barista® home espresso machine, which included the Rapporto Filter System(TM), a new innovative portafilter system which accommodates loose coffee grounds as well as Starbucks espresso pods. All products in the Starbucks Barista® line are backed by Starbucks limited warranty, and Starbucks espresso machine experts are available five days a week to answer customer questions at 800/334-5553. Other machines in the line include the Starbucks Barista Athena(TM) home espresso machine and the Starbucks Barista Aroma(TM) thermal coffeemaker.

Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. In addition to its retail locations in North America, the United Kingdom, the Pacific Rim and the Middle East, Starbucks sells coffee and tea products through its specialty operations, including its online store at Starbucks.com. Additionally Starbucks produces and sells bottled Frappuccino® coffee drink and a line of superpremium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company.