The Pocket Shot Company has entered into an alliance with spirits distributor Pocket Distribution in Europe.

Under the arrangement, confirmed yesterday (3 July), Pocket Distribution will offer Pocket Shot's full line of whiskey, vodka, rum, brandy, Tequila, gin and spiced rum drinks in 50ml pouches. The recommended retail price will be between EUR2.00 and EUR3.00 (US$3.13-4.70).

"Since its successful 2006 introduction in the US, Pocket Shot RTD spirits has been growing steadily in the market," said Jarry Bachmann, CEO of Pocket Shot. "This arrangement with Pocket Distribution enables us to meet that growing demand of European consumers, and effectively and efficiently bring our flexible pouch spirits to a broader market. We look forward to a strong and collaborative relationship."

Pocket Shots were rolled-out in October 2006 as a single serve alcohol product in a flexible stand-up pouch originally distributed throughout California. The packaging shape resembles a miniature bottle and has a bottleneck for easy pouring.