USA: Gourmet Coffee: The New Employee Perk

By Company Press Release | 3 July 2000

In the battle to keep today's employees happy and on the job, companies are turning to the hottest new employee perk: gourmet coffee.The National Coffee Association reports that 161 million men and women over the age of 18 -- 79% of the adult population -- are daily or occasional coffee drinkers. And with 39% of adult coffee drinkers consuming coffee outside the home, the office has become a coffee-drinking hot spot.

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In the battle to keep today's employees happy and on the job, companies are turning to the hottest new employee perk: gourmet coffee.The National Coffee Association reports that 161 million men and women over the age of 18 -- 79% of the adult population -- are daily or occasional coffee drinkers. And with 39% of adult coffee drinkers consuming coffee outside the home, the office has become a coffee-drinking hot spot.

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