Product Launch - UK: The Manchester Drinks Co's MyCocktail Woo Woo
Click through to view The Manchester Drinks Co's MyCocktail Woo Woo
The Manchester Drinks Co's MyCocktail Woo Woo
Category - Spirits, pre-mix cocktail, 10% abv
Available - From 6 October
Location - UK, nation-wide, 306 Asda supermarkets
Price - SRP GBP13.97 (US$22.68) per 1.5-litre pouch
Distribution - The Manchester Drinks Co
The Manchester Drinks Co has launched a new flavour in its MyCocktails range crowdsourced from social media.
MyCocktail Woo Woo will replace the limited-edition Summer Fruit Punch after Manchester Drinks Co asked consumers on its Facebook page to choose their favourite cocktail, the company said today (18 September). Woo Woo secured 39% of the votes ahead of Long Island Iced Tea, Purple Rain and Sea Breeze.
The Manchester Drinks Co launched a range of frozen pre-mix cocktails in April.
Manchester Drinks Co uses Crowd Sourcing to bolster MyCocktail line
Manchester Drinks Co is set to build on the success of its MyCocktail range with the launch of a brand new Woo Woo cocktail pouch.
The new flavour was selected after Manchester Drinks Co allowed fans of their MyCocktail Facebook page to choose their favourite cocktail.
The response showed overwhelmingly that Woo Woo is a firm favourite, with 39% of entrants choosing it, ahead of other popular cocktails including Long Island Iced Tea, Purple Rain and Sea Breeze. The Woo Woo will replace MyCocktail’s limited edition flavour, Summer Fruit Punch.
The Woo Woo is a take on the sophisticated South Pacific drink; a tropical blend of peach schnapps, vodka and cranberry juice that is perfect to share with friends.
Set to launch in October 2012, priced at £13.97 RRP, will initially be available in 306 Asda stores nationwide. The new listing compliments the MyCocktail range of pre-mixed cocktails, already including Cosmopolitan and Mojito, which are ideal for consumers, looking for an expertly blended, ready-to-drink option, without compromising on quality.
The listing is another success for the Manchester Drinks Company brand portfolio, which includes the MyMocktail, Alfie and Shuda pre-mixed ranges, and demonstrates the growing consumer demand for the ready-to-drink category in the off-trade.
Richard Benjamin, founder of Manchester Drinks comments “We gave our customers the chance to choose our next creation, and they emphatically choose the Woo Woo. We are very pleased to be able to add it to our range of superior drinks, which allow people to enjoy their favourite cocktails at home, at affordable prices.”
MyCocktail Woo Woo will be available from 8th October in 1.5 litre pouches from Asda RRP £13.97.
For more information on MyCocktail and other drinks in the Manchester Drinks Company range visit www.my-cocktail.co.uk.
MyCocktail is available in Mojito and Cosmopolitan varieties.
Each pouch contains 1.5 litres serving approx 14 drinks.
Mojito contains 104 calories per 100ml
Cosmopolitan contains 96 calories per 100ml
Woo Woo contains 120 calories per 100ml
MyCocktail Woo Woo is priced at £13.97 RRP
The MyCocktail Pouch won Gold for Design & Packaging at the Drinks International Pre-mixed Drinks Challenge 2012 & a Worldpack award 2011-2012
MyCocktail pouches have been created by The Manchester Drinks Company, specialists in pre-mixed adult drinks and classic cocktails since 2004.
Producers of both branded and private label products, The Manchester Drinks Company offers consumers stylish, high quality drinks, made with superior ingredients at an affordable price, allowing people to recreate the high-end bar experience easily at home.
Original source: www.manchesterdrinks.com
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Diageo, Nolets unveil latest Ketel One campaign