USA: The Macallan markets through US slowdown with $2.5m campaign

By Sarah Diston | 27 September 2001

The Macallan has launched a major US$2.5m advertising campaign in the US this week, despite the economic uncertainty and predicted slowdown. Featuring surreal images with full colour page advertisements in top US magazines, such as New Yorker, Esquire and Fortune, the campaign is its largest ever and a major push to strengthen The Macallan's position in the US, its biggest market.

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The Macallan has launched a major US$2.5m advertising campaign in the US this week, despite the economic uncertainty and predicted slowdown. Featuring surreal images with full colour page advertisements in top US magazines, such as New Yorker, Esquire and Fortune, the campaign is its largest ever and a major push to strengthen The Macallan's position in the US, its biggest market.

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