UK: The Macallan launches Christmas trade promotions and sponsorship
Scotch malt, The Macallan is launching a Christmas trade support package in the UK including promotional pricing, sponsorship activity and consumer on trade promotions. In the key pre-Christmas sales period, distributor of The Macallan, Maxxium UK, will be conducting a series of nationwide on trade promotions including "Malt of the Month" and a tot trial programme to raise awareness amongst target consumers.
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