The Losh Cause - Gin’s future at stake in explosion of flavour

By Chris Losh | 15 April 2008

Ensuring that a category actually tastes how it should, might seem a fairly fundamental requirement in the drinks industry. But are there brands exploiting the name of gin and undermining its long-term health? Chris Losh believes so and makes a call for stricter adherence to gin's heritage.

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Ensuring that a category actually tastes how it should, might seem a fairly fundamental requirement in the drinks industry. But are there brands exploiting the name of gin and undermining its long-term health? Chris Losh believes so and makes a call for stricter adherence to gin's heritage.

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