Product Launch - GLOBAL: The Irishman Brands Co's The Irishman 12 Year Old

By | 12 September 2013

Click through to view The Irishman Brands Cos The Irishman 12 Year Old

Click through to view The Irishman Brands Co's The Irishman 12 Year Old

view 1 related image

The Irishman Brands Co's The Irishman 12 Year Old

Category - Spirits, whiskey, Irish, 43% abv

Available - From this month, limited to around 4,000 units

Location - The US, Canada, Europe and Russia

Price - In Europe, RRP of EUR69 (US$92) per bottle

Family-owned The Irishman Brands Co has lined up the limited release of a 12-year-old expression of its namesake Irish whiskey brand. The Irishman 12 Year Old, which has been aged in first-fill Bourbon casks, is part of “a series of planned new releases”, the company said.

The firm, owned by the Walsh family, intends to limit its total output to 6,000 bottles a year but has only made 4,000 bottles of the 12-year-old available.

Show the press release

Finally the wait is over, 12 years since first laid down, The Irishman is set to release 12 barrels of its first 12 year old Single Malt Irish Whiskey. Hot on the heels of a major repackaging of its brands in June, The Irishman has followed up with a stunner. This is a real statement of intent by Founder Bernard Walsh as the company is working its way through a series of planned new releases. 

This outstanding whiskey is the outcome of 12 years maturation in exclusively first fill Bourbon casks. The result is a whiskey that shows exceptional interaction between spirit and wood. “Each year we will select only a handful of the best barrels, to make the cut for our 12 Year Old” Walsh says. Although the company only ever plans to release a maximum of 6000 bottles annually, this year the number will be restricted to just 12 barrels (approximately 4000 bottles). Each bottle comes signed and numbered by batch as a mark of quality.

Furthermore, this is the first commercial bottling in Ireland of non-chill filtered 12 year old Single Malt Irish Whiskey at 43%. 

Proving that The Irishman produce only the best Irish whiskey, this 12 Year Old Single Malt has been awarded Gold and Best In Class at the 2013 International Spirits Challenge held in London. 

In line with this update, The Irishman Whiskey is also launching a new website that includes, amongst other features, a news-driven blog for friends of The Irishman to stay connected with their favourite tipple and location for consumption across the globe.

Original source: Company Release

Expert analysis

Global market review of non-Scotch whiskies (US and Bourbon, Irish, Canadian, Indian and Japanese)

The non-Scotch whisk(e)y market – chiefly comprising Irish, US, Canadian, Indian and Japanese whiskies – is one of the most dynamic areas of the global wines and spirits arena. Between 2001 and 2010, the non-Scotch whiskies boasted an impressive 6.9% compound annual growth rate (CAGR) to 209.6m nine-litre cases. This latest market research report from just-drinks/The IWSR provides 2010 actual volume consumption data, 2011 estimates, key market analysis for each whiskey origin plus exclusive interviews with the leading brands.

Sectors: Product launches, Spirits

View next/previous articles

Currently reading -

Product Launch - GLOBAL: The Irishman Brands Co's The Irishman 12 Year Old

There are currently no comments on this article

Be the first to comment on this article

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page