UK: The Glenrothes signs deal with The Edrington Group

By | 2 October 2008

The Glenrothes has signed a travel retail distribution deal for its single malt Scotch whiskies with The Edrington Group.

The Glenrothes owner BB&R Spirits said today (2 October) that the The Edrington Group would distribute the firm's whiskies across global travel retail, via the Maxxium Worldwide venture.

The deal, which begins this month, has been timed to coincide with the launch of The Glenrothes Robur Reserve, a travel retail-only single malt to be unveiled at the forthcoming TFWA World Exhibition in Cannes.

Peter Davie, commercial director for BB&R Spirits, said travel retail provided an "exciting opportunity" but that "to make the most of it, The Glenrothes needs a dedicated and professional team to manage it".

Keith Bonnington, travel retail manager at Edrington, said: "The Glenrothes is already highly sought after in global travel retail as shown by its strong growth. We have in place a team of professionals with a great track record of growing distribution and sales for our premium malts."

The Glenrothes, based in Speyside, said that its Robur Reserve is expected to retail at EUR49.99 (US$71) per one-litre bottle.

Sectors: Spirits

Companies: Edrington, Maxxium

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