UK: The Glenmorangie Co bags Tony Jacklin as brand ambassador

By | 17 July 2012

Tony Jacklin will represent the Glenmorangie brand

Tony Jacklin will represent the Glenmorangie brand

Moët Hennessy's Scotch whisky subsidiary, The Glenmorangie Co, has signed up British golf hero Tony Jacklin as its brand ambassador for an initial one year.

Jacklin, a former Ryder Cup captain, will appear at Glenmorangie's chalet at this week's Open Championship at Royal Lytham & St Annes, a Glenmorangie spokesperson told just-drinks. Jacklin, who won The Open at Royal Lytham & St Annes in 1969, will partner with Glenmorangie for an initial one-year period, which could be extended to three, the spokesperson added. 

He will also make appearances for the Glenmorangie brand at consumer and distributor events in the UK and North America.

Jacklin is the first golfer to be brand ambassador for the Scotch maker.

In February, Glenmorangie announced a three-year deal to sponsor The Open - the first time it has sponsored the event.

In June, Heineken said it will sponsor the Irish Open until 2014.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Glenmorangie, Heineken

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