The Glenlivet will be the subject of tastings at four concerts in the UK by Athlete later this month

The Glenlivet will be the subject of tastings at four concerts in the UK by Athlete later this month

Pernod Ricard's The Glenlivet Scotch whisky brand has teamed up with whisky blog Caskstrength.net to offer tastings to fans of pop group Athlete in the UK.

The Glenlivet will be the subject of a series of consumer tastings on offer at four live dates for Athlete around the UK, to consumers of legal drinking age, later this month. The staff of Caskstrength.net will run the tastings before the band takes to the stage, the company said today (12 July).

The tastings shall be open to fans already holding tickets, via a competition run on Athlete’s Facebook page. Also, three pairs of tickets to each of the four shows have been made available to win via the brand's 'Guardians of The Glenlivet' consumer programme.

Attendees will be offered a range of single malts from The Glenlivet portfolio at the dates listed below.

Sat 23: Bristol Thekla

Sun 24: Oxford Academy 2

Sat 30: Glasgow The Arches

Sun 31: Birmingham HMV Library

Founded by two former music industry employees, Caskstrength.net worked with US rock group The Arcade Fire earlier this month, running a whisky bar backstage at the band's concert in London's Hyde Park.