, on the fast track to becoming the beverage industry's leading online business portal providing comprehensive business solutions for alcohol beverage retailers, today announced a unique strategic partnership with provides online recruitment services for the restaurant, hospitality, bar and retail industries.

The agreement provides access to's growing user base of restaurant, bar and liquor store owners who frequently require new employees to fill positions as waiters, waitresses, bartenders and cashiers.'s clients enjoy a more comprehensive menu of services designed to help them in their daily business activities. Visitors who click on the "JOBS" tab of the home page will be navigated directly to Metroforce.

Metroforce, which launches today, is an online marketplace that facilitates a rapid exchange of information between recruiters and young urban job seekers. The site enables restaurant, hospitality, and retail businesses to recruit from a highly targeted and receptive labor pool, and receive applicants through a customized online interviewing process. Visitors to BevTrade can submit resumes, recruit and hire through this new service.

BevTrade provides patent-pending web-enabled technology that streamlines the ordering processes between beverage distributors and retailers. In addition to its state-of-the-art online ordering and inventory management utility, BevTrade provides retailers with a suite of goods and services designed for their business needs, from web sites to gift cards, credit card processing and additional money-saving business solutions.

According to Harvey Kesner, CEO of, "the partnership with fits in with our mission to provide an array of services which save beverage retailers time and money. BevTrade wholesale ordering is free to use for distributors. This provides a major economic advantage for distributors who publish pricing online with us, as opposed to online liquor sites that tend to be owned by competing distributors or who charge for receiving orders. This assures BevTrade a loyal customer base who will be interested in all of our services, such as our partnership with Metroforce."

Jason Pizzo, President and CEO of states, "With, we collectively address two of the most important components in our clients' businesses -- labor and supply. We selected because of our similar visions and their unique position in this market.", Inc. designs, develops and installs Internet-based electronic commerce solutions for niche markets. The company's technology is used to link together retailers, distributors and suppliers in a seamless connection over web-enabled networks. Users of the company's technology already act as middlemen for distribution of products through supply and distribution channels to retailers. The company facilitates their desires to migrate to web-enabled solutions and facilitates retailers' efforts to conduct commerce with their customers online.