The Edrington Group has lined up new packaging for its The Famous Grouse Scotch whisky brand in four markets, including the UK.

The company said today (5 November) that the UK, South Africa, Russia and Portugal will all take delivery of the limited edition packaging in the lead-up to the Christmas selling period. The revamped illustration depicts a history of the brand and its origins in Perth, Scotland at Bordeaux House, along with the grouse itself.

In the UK, 24,000 of the cartons will be available exclusively in branches of Waitrose supermarkets.

The packaging, designed by Scottish firm Timorous Beasties, contains a 70cl bottle of The Famous Grouse, which retails at around GBP14.00 (US$23.20).