UPDATE: UK: The Famous Grouse drops Scottish rugby shirt sponsorship

By just-drinks.com editorial team | 3 May 2007

The Edrington Group is set to focus its efforts on "international markets" for its The Famous Grouse whisky brand. The Scotch whisky distiller confirmed today (3 May) that it is dropping its shirt sponsorship of the Scottish rugby team, in preference for a more international approach to marketing the brand.

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The Edrington Group is set to focus its efforts on "international markets" for its The Famous Grouse whisky brand. The Scotch whisky distiller confirmed today (3 May) that it is dropping its shirt sponsorship of the Scottish rugby team, in preference for a more international approach to marketing the brand.

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