US: The Electric Beverage Company expands All Natural Title distribution

By just-drinks.com editorial team | 25 March 2010

The Electric Beverage Company has expanded distribution of its sports drink All Natural Title into all Florida Walgreens drug stores.

The deal sees the brand move from South and Central Florida to all of Florida and into Southern Georgia. It brings the total number of Walgreens stores carrying Title to nearly 1,000.

"We are thrilled that Walgreens has expanded our distribution to include all of Florida and now into Southern Georgia," said senior vice president Bob Friedopfer.

"They have been a huge supporter of Title and Blue Gem. We look forward to establishing a presence throughout all of Florida and building our brand in one of the top consumer markets for all isotonics in the US."

Sectors: Soft drinks, Water