Product Launch - UK: The Edrington Group's The Famous Jubilee, Special Edition Reserve

By | 30 March 2012

Click through to view The Edrington Groups The Famous Jubilee, Special Edition Reserve

Click through to view The Edrington Group's The Famous Jubilee, Special Edition Reserve

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The Edrington Group's The Famous Jubilee, Special Edition Reserve

Category - Spirits, whisky, Scotch, blended, 40% abv

Available - From May

Location - UK, exclusively in branches of Waitrose

Price - RRP of GBP24.99 (US$40) per 70cl bottle

Distribution - Maxxium

The Edrington Group has become the latest company to launch a UK-exclusive diamond jubilee-themed Scotch variant. The Famous Jubilee, part of Edrington's The Famous Grouse stable, contains aged whiskies from Edrington's The Macallan and Highland Park stocks, blended with sweet grain whiskies. It is then aged in oak casks.

The bottle will carry a commemorative label and be displayed in a gift carton.

At the same time, the company has created a limited edition carton for The Famous Grouse, designed to “celebrate the summer”. The new carton, which will be available exclusively at branches of Sainsbury supermarkets, carries the cocktail recipe for the brand’s Ginger Grouse pre-mix that is available in cans.

Sectors: Product launches, Spirits

Companies: Edrington, The Famous Grouse, Maxxium, The Macallan, Highland Park

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Product Launch - UK: The Edrington Group's The Famous Jubilee, Special Edition Reserve

30 Mar 2012 -

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