The Company of Wine People has launched a presmium reserve leg of its South African wine brand Arniston Bay in the UK.

The company said today (13 March) that the Reserve range will be available in the UK off-trade at a recommended retail price of GBP6.99 (US$9.80).

All the wines in the range will be single varietals, with Sauvignon Blanc and Shiraz the first to be launched. Other varietals, including Cabernet Sauvignon, Chardonnay and Chenin Blanc, will be available to retailers upon request, the firm said.

Barney Davis, UK brand and business development manager for The Company of Wine People, said: "We've been working to further develop the Arniston  Bay range and widen its appeal to both consumers and retailers. We saw a fine wine offering as an essential part of our brand overhaul and we are very pleased with the results."

In January, Arniston Bay reported a 35% rise in sales revenue in the UK for 2008. Volumes grew at a faster pace, increasing by 37% for the 52 weeks ended 29 December, said the brand, citing Nielsen figures.