Product Launch - US: The Coca-Cola Co's Simply Orange with Tangerine, Simply Orange with Banana and Simply Lemonade with Blueberry

New Simply Orange® and Simply Lemonade® Blends

Tempt Taste Buds

Three delicious and distinctive flavor blends stand apart in the premium juice crowd

APOPKA, FL, January 24, 2013 – Simply Orange Juice Company is once again setting the standard for great taste with new Simply Orange and Simply Lemonade varieties. These fresh tasting, not-from-concentrate blends offer the premium and distinctive quality for which Simply BeveragesTM are famous.

Launching this month, Simply Orange with Tangerine and Simply Orange with Banana will join the Simply Orange blend family, which includes Mango and Pineapple varieties. Gently pasteurized and loaded with a full day’s supply of Vitamin C, both new blends will allow people to enjoy sweet, tropical flavors as the perfect complement to any breakfast!

Simply Lemonade with Blueberry is all natural, combining the great taste of Simply Lemonade with pureed blueberries to create a perfectly balanced, sweet-and-tart flavor sensation. This delicious drink can be enjoyed at any time throughout the day – and by lemonade lovers of all ages. Simply Lemonade with Blueberry joins the Simply Lemonade family, which includes popular Raspberry and Mango varieties.

“More than ever, people are seeking variety in their beverage choices. To meet the demand for new flavors, we are offering refreshing new twists on classic favorites,” said Allison Higbie, Group Director of Marketing for Simply Beverages. “Our new lemonade and orange juice blends are all natural and are made with only not-from-concentrate juices.”

All three new Simply Beverage varieties will be showcased in the brand’s iconic 59 oz. Simply carafe and available in the chilled juice section of grocery stores nationwide. These new beverage blends are the latest additions to Simply Orange Juice Company’s family of juices and drinks, including Simply Apple®, Simply Lemonade, Simply Limeade®, Simply Grapefruit®, Simply Cranberry® Cocktail and Simply Orange. Please visit www.simplyorangejuice.com to learn more about all of Simply Beverages’ 100% juices and juice drinks.

About Simply Beverages Since the launch of Simply Orange Juice Company’s flagship product, Simply Orange®, the Simply Beverages line has established an impressive share in the chilled juice category. Committed to creating natural, not-from-concentrate juices and juice drinks that offer premium, fresh taste, the Simply Beverages portfolio also includes Simply Lemonade®, Simply Limeade®, Simply Apple®, Simply Grapefruit®, and Simply Cranberry® Cocktail. Simply Juices® and Simply DrinksTM are available at retailers nationwide in a variety of sizes: 59 fl. oz. carafe, 13.5 fl. oz. carafe, and 89 fl. oz. package.

Original source: Company Release