Click through to view Powerade ION4

Click through to view Powerade ION4

View 1 related image

The Coca-Cola Co's Powerade ION4

Category - Soft drinks, energy

Available - From January

Location - Brazil, off-trade

Price - Not provided

Distribution - The Coca-Cola Co

Powerade ION4 contains Vitamins B3, B6 & B12, in addition to sodium, potassium, calcium and magnesium.

Powerade ION4 is available in five variants; Lemon, Tangerine, Grape, Mountain Blast and Orange.

A national marketing campaign will accompany the launch, to include television, online, and point of sale material.