Product Launch - BRAZIL: The Coca-Cola Co's Powerade ION4
Click through to view Powerade ION4
The Coca-Cola Co's Powerade ION4
Category - Soft drinks, energy
Available - From January
Location - Brazil, off-trade
Price - Not provided
Distribution - The Coca-Cola Co
Powerade ION4 contains Vitamins B3, B6 & B12, in addition to sodium, potassium, calcium and magnesium.
Powerade ION4 is available in five variants; Lemon, Tangerine, Grape, Mountain Blast and Orange.
A national marketing campaign will accompany the launch, to include television, online, and point of sale material.
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