Click through to view one of The Coca-Cola Cos Innocent juice blends

Click through to view one of The Coca-Cola Co's Innocent juice blends

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The Coca-Cola Co's Innocent juice blends

Category - Soft drinks, juice, blends

Available - From March

Location - UK, off-trade, in supermarket chains

Price – RRP of GBP2.35 (US$3.90) per 90cl carafe

Innocent has lined up the launch of three extensions to its juice blends range. Orange & lime, orange & raspberry and apple & elderflower will all be available from March.

The roll-out will be backed by in-store sampling, promotional activity and online offers.

Last year, Coca-Cola Co received approval from the Office of Fair Trading in the UK to take full ownership of Innocent having first acquired a minority stake in parent company Fresh Trading in 2009.

Show the press release

This March, Innocent is launching three new additions to its successful range of juice blends: orange & lime, orange & raspberry, and apple & elderflower.

The new juices will be found in all good supermarkets with an RRP of £2.35 for a 900ml carafe.  The launch will be supported by in-store sampling, promotional activity and online offers all designed to maximise awareness and trial of the new recipes.

Helen Pomphrey, brand manager for juice at innocent, said “We enjoyed a really successful Christmas that saw our juice value sales increase 8% on a four week period*. This makes it a great time to introduce our new juice ranges and give customers more delicious options to choose from by a brand they know and love.

Original source: Company Relase

Expert analysis

Soft Drinks in the United Kingdom

Soft Drinks in the United Kingdom

The UK soft drinks industry saw a limited effect from the continued economic pressures during the review period and in 2012. The year was characterised by small but stable growth in value terms and st...read more