Product Launch - UK: The Coca-Cola Co's Innocent juice blends
Click through to view one of The Coca-Cola Co's Innocent juice blends
Category - Soft drinks, juice, blends
Available - From March
Location - UK, off-trade, in supermarket chains
Price – RRP of GBP2.35 (US$3.90) per 90cl carafe
Innocent has lined up the launch of three extensions to its juice blends range. Orange & lime, orange & raspberry and apple & elderflower will all be available from March.
The roll-out will be backed by in-store sampling, promotional activity and online offers.
This March, Innocent is launching three new additions to its successful range of juice blends: orange & lime, orange & raspberry, and apple & elderflower.
The new juices will be found in all good supermarkets with an RRP of £2.35 for a 900ml carafe. The launch will be supported by in-store sampling, promotional activity and online offers all designed to maximise awareness and trial of the new recipes.
Helen Pomphrey, brand manager for juice at innocent, said “We enjoyed a really successful Christmas that saw our juice value sales increase 8% on a four week period*. This makes it a great time to introduce our new juice ranges and give customers more delicious options to choose from by a brand they know and love.
Original source: Company Relase
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