Product Launch - UK: The Coca-Cola Co's Innocent 100% Juice for Kids

By | 30 April 2013

Click through to view The Coca-Cola Cos Innocent 100% Juice for Kids

Click through to view The Coca-Cola Co's Innocent 100% Juice for Kids

view 1 related image

The Coca-Cola Co's Innocent 100% Juice for Kids

Category - Soft drink, juice

Available - From this month

Location - UK off-trade

Price - RRP of GBP2.79 (US$4.30) per pack of four cartons

Distribution - Innocent

Innocent has launched a range of juices in the UK targeted at the lunchbox market. Innocent 100% Juice for Kids will be available in orange and apple flavours in UK supermarkets.

Each carton contains one serving of the Government-recommended five-a-day fruit and/or vegetable serving. The two variants come in Tetra Wedge Aseptic cartons.

Earlier this year, The Coca-Cola Co upped its stake in Innocent, buying the “majority” of the shares owned by the company's founders and employees.

Show the press release

Innocent is expanding its successful range of drinks for kids with the launch of a brand new 100% juice range this April.

Available in orange juice or apple juice, innocent 100% juice for kids will be found in handy sized Tetra Pak cartons that are the perfect size for lunchboxes and little people’s hands. 

The new 100% juice for kids is made of 100% pure fruit juice, with each carton containing 1 portion of the recommended 5-a-day. With no added sugar, no colourings, preservatives or other nasties, adding a carton of 100% juice for kids to lunchboxes is a great way to get more fruit in to kids.

Gurdeep Loyal, innocent kids marketing manager, says "The innocent kids smoothie range has seen strong growth over the last few years and we are the leading player in the chilled juice aisle. Our new 100% juice for kids gives mums and dads even more delicious ways of getting fruit into their little ones - it's perfect for lunchboxes and family days out, with a full portion of fruit in every carton."

Sarah Probert-Hill, marketing manager at Tetra Pak, says “We are delighted that innocent have chosen to package their new range of 100% juice drinks in Tetra Wedge Aseptic cartons. The convenient size and shape of the carton makes it perfect for popping into lunchboxes for picnics and snacks, while the unusual pack shape and colourful on-pack designs are great for kids, offering them a fun way to enjoy a healthy drink”. 

Innocent 100% juice for kids will be available from April in all good supermarkets, priced at £2.79 for a pack of 4 recyclable cartons.

Original source: Company Release

Sectors: Product launches, Soft drinks

Companies: Innocent, Coca-Cola Co

View next/previous articles

Currently reading -

Product Launch - UK: The Coca-Cola Co's Innocent 100% Juice for Kids

There are currently no comments on this article

Be the first to comment on this article

Related research

Innocent Drinks Co Ltd in Soft Drinks (United Kingdom)

Innocent Drinks Ltd is set to sell its remaining 42% stake to The Coca-Cola Co, with whom it first went into partnership in 2009. The objective is to gain a stronger presence within fruit/vegetable juice in the UK, with the ultimate aim of becoming t...

Coca-Cola Co, The in Soft Drinks (USA)

The company is looking to solidify its position as the top US soft drinks manufacturer by broadening its portfolio of non-carbonates offerings through deals like purchasing VitaminWater maker Glacéau in 2007, acquiring a minority stake in coconut wat...

Coca-Cola Co, The in Soft Drinks (World)

The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of nat...

Related articles

CHINA: Coca-Cola marches on with new $106m Hebei bottling plant

The Coca-Cola Co has launched a new US$106m bottling plant in China's Hebei region as part of a wider investment programme in the country.

Analysis - CSD firms should forget innovation, focus on pricing

US soft drinks firms should tackle the "perennial decline" in the CSD category by growing profits through raising prices, instead of focussing on product innovation, an analyst has argued.

US: Coca-Cola Co North America marketing chief quits

The Coca-Cola Co is set to lose the chief marketing executive at its North America unit.

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page