Product Launch - FRANCE: The Coca-Cola Co's Finley sparkling fruit drink range

By | 17 February 2014

Click through to view The Coca-Cola Cos Finley sparkling fruit drink range

Click through to view The Coca-Cola Co's Finley sparkling fruit drink range

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Coca-Cola Co's Finley sparkling fruit drink

Category - Soft drinks, CSD, fruit-flavoured

Available - From next month

Location - France, nation-wide in multiple retail

Price - Not specified, available in 1.5-litre and 50cl bottles, and 25cl cans

Distribution - Refresco

The Coca-Cola Co has unveiled its new sparkling fruit drink, Finley, which will be launched first in France next month. The variant will be available in three flavours; orange & cranberry, lemon & black elderberry flowers and grapefruit & blood-orange.

A low-calorie tonic (20 calories per 10cl) will make up the range.

"With Finley, Coca-Cola is offering a fine sparkling drink, refined and subtle and adapted to mature pallets," the company said.

Last week, the French unit of Coca-Cola announced a change of president & CEO.

Expert analysis

The French Soft Drinks Market: What Consumers Drink and Why?

This report provides the results for the Soft Drinks market in France from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices.

Sectors: Product launches, Soft drinks, Water

Companies: Coca-Cola Co

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Product Launch - FRANCE: The Coca-Cola Co's Finley sparkling fruit drink range

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