Coca-Cola launched the new beverage today

Coca-Cola launched the new beverage today

The Coca-Cola Co's Diet Coke Frost Cherry

Category - Soft drinks, frozen

Available - From today (26 February)

Location - US, nation-wide; exclusive to 7-Eleven

Distribution - Coca-Cola

The Coca-Cola Co has launched what it calls its first frozen product in the Diet Coke portfolio.

Diet Coke Frost Cherry, which launches today, will initially be available at US 7-Eleven stores in an exclusive tie-up with the convenience store and its Slurpee-branded frozen beverages. It will spread to other retailers from May, Coca-Cola said.

Diet Coke Frost Cherry is described as low-calorie, with 30 calories and 12 grams of carbohydrates per 20oz serving.

Last week, Coca-Cola reported a slide in full-year profits and sales, after a tough Q4.