Product Launch - JAPAN: The Coca-Cola Co's Canada Dry Hot Ginger Ale
The Coca-Cola Co's Canada Dry Hot Ginger Ale
Coca-Cola Co's Canada Dry Hot Ginger Ale
Category - Soft drinks, ginger ale
Available - From 21 October
Location - Japan, nation-wide
Price - SRP of JPY120 (US$1.20) per 18cl can
Distribution - Coca-Cola Japan
The Coca-Cola Co's Japanese unit has claimed to have invented the hot carbonated beverage category with the launch of Canada Dry Hot Ginger Ale.
The new product, which will hit shelves in the country next month, targets consumers looking for a warming drink during Japan's winter months, Coca-Cola Japan said this week. It took four years to develop the means to heat up the drink without spoiling the carbonation, the unit said.
Japanese convenience stores such as 7/11 sell a range of canned hot drinks, including coffee and tea. Canada Dry Hot Ginger Ale will be sold alongside these drinks in hot racks, and also from vending machines that can sell hot canned beverages, Coca-Cola Japan said.
The unit has been at the forefront of beverage innovation in the past. In 2009, it launched a green tea-flavoured Coca-Cola that it also claims acts as a fat-busting functional food.
The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled...
The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonat...
Consumption of fruit/vegetable juice declined in 2012 in both the off-trade and on-trade channels. Off-trade volume sales of fruit/vegetable juice fell by 5% in 2012; a third consecutive year of decli...
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Focus - Heineken's H1 Performance by Region
- Brewers Feel Prolonged Russian Winter
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Diageo appoints head for Asia marketing unit
- Bacardi sees North America president step down
- Constellation recalls Corona over glass threat