USA: The Coca-Cola Company's First Personal TV Advertising Campaign Will Make National Debut on ReplayTV Service Next Month
By Company Press Release | 12 September 2000
The Coca-Cola Company has signed a letter of intent with ReplayTV, Inc. leading to a multi-year deal in which Coca-Cola's first personal television advertising campaign will make its national debut via the free ReplayTV Service in October. The ReplayTV Service and digital video recorder give viewers control of their television viewing experience and allow them to watch what they want when they want.
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The Coca-Cola Company has signed a letter of intent with ReplayTV, Inc. leading to a multi-year deal in which Coca-Cola's first personal television advertising campaign will make its national debut via the free ReplayTV Service in October. The ReplayTV Service and digital video recorder give viewers control of their television viewing experience and allow them to watch what they want when they want.
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