US: The Coca-Cola Co unveils Taylor Swift campaign

By | 16 April 2013

The Coca-Cola Co's latest celebrity signing Taylor Swift has released her first commercial for the company.

The seven-time Grammy winner appears in the 30-second “Music that Moves” Diet Coke spot alongside her new single. The ad premièred in the US last week and is part of a marketing campaign that includes Facebook updates from Swift and sponsorship of her upcoming US tour.

Swift announced her partnership with Diet Coke in January in a YouTube video.

Earlier today, Coca-Cola announced a drop in global Q1 profits and sales

Expert analysis

The Coca-Cola Company (KO) - Financial and Strategic SWOT Analysis Review

The Coca-Cola Company (Coca-Cola) is a non-alcoholic beverages company. It undertakes production, distribution and marketing of non-alcoholic beverages. The company offers beverage concentrates, syrups, and finished sparkling and still beverages. It offers non-alcoholic beverages such as juices and juice drinks, soft drinks. energy and sports drinks, ready-to-drink teas and coffees, waters and enhanced waters. It owns and markets world’s leading non-alcoholic sparkling beverage brands, namely, Coca-Cola, Fanta, Diet Coke and Sprite. Coca-Cola also offers fountain syrups, syrups and concentrates, such as flavoring ingredients and sweeteners.

Sectors: Marketing – advertising & promotions, Soft drinks

Companies: Coca-Cola Co, Coke

There are currently no comments on this article

Be the first to comment on this article

Related research

Coca-Cola Co, The in Soft Drinks (USA)

The company is looking to solidify its position as the top US soft drinks manufacturer by broadening its portfolio of non-carbonates offerings through deals like purchasing VitaminWater maker Glacéau in 2007, acquiring a minority stake in coconut wat...

The Coca-Cola Co in Health and Wellness (World)

The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled water. This allows the company to benefit from va...

Coca-Cola Co, The in Soft Drinks (World)

The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of nat...

Related articles

Comment - Soft Drinks & Water - PET Meltdown

This month, Ray Rowlands airs his concerns over the growing dependency of PET in the soft drinks industry and its negative impact on the environment.

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

GLOBAL: Coca-Cola Co, PepsiCo speak out over Oxfam sugar attack

The Coca-Cola Co and PepsiCo have countered criticism from the charity Oxfam for allegedly failing to tackle disputes over so-called land grabs to fuel the sugar trade.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page