MEXICO: The Coca-Cola Co to spend US$1bn in 2012
By Chris Mercer | 31 January 2012
The Coca-Cola Co will invest US$1bn in Mexico in 2012, as part of the soft drinks firm's five-year spending plan for the country.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The Coca-Cola Co will invest US$1bn in Mexico in 2012, as part of the soft drinks firm's five-year spending plan for the country.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just On Call - Dr Pepper Snapple Group sees no sign of a slowdown - CEO
Dr Pepper Snapple Group (DPSG) remains on an even keel as rivals feel the pinch of a weakening consumer market, according to the company's CEO.
US: PepsiCo links snacks and drinks to trump Coca-Cola Co - analyst
PepsiCo has cross-promoted its snacks and beverages to outperform the Coca-Cola Co in US convenience stores, an analyst has said.
UK: Nichols set to make more overseas breakthroughs - analyst
Nichols' "commendable" first-half performance is set to continue into H2 as the firm makes more breakthroughs in overseas markets, an analyst has forecast.
Market research related to this article
Coca-Cola Co in Health and Wellness - World
The Coca-Cola Company is the largest player in the global health and wellness (H&W) market, with a leading position in better for you beverages as well as a strong position as the global number two in fortified/functional beverages. H&W beverages are...
Bottled Water - USA
Functional bottled water suffered a decline of 4% in off-trade value sales in 2010, an abrupt decline from the CAGR of almost 40% over the review period. The leading brand in functional bottled water, VitaminWater, is being sued for having a misleadi...
Rtd Coffee - USA
In summer 2010 Starbucks embarked on an advertising push for its Frappuccino blended drinks in order to compete with the success of McDonald’s McCafe’s Frappes. This marketing blitz proved favourable for even bottled Frappuccino, as both on-trade and...
