UK: The Coca-Cola Co tests tastes with new Riedel glass
Click through to view the new Coca-Cola glassware
The Coca-Cola Co has unveiled a new glass that it claims delivers the "optimal taste experience" for its trademark brand.
The Coca-Cola + Riedel glassware, designed by UK wine glass maker Riedel, is partly based on the iconic contour bottle patented in 1915. A panel of ten taste experts led the design process, which began early last year.
Brad Fields, global drinkware manager for the Coca-Cola Co, said: “We were intimately involved in the creation of this glass with Riedel and understand how vessel shape can positively affect the enjoyment of Coca-Cola. We want everyone to experience it for themselves.”
Earlier today, glass bottle maker Ardagh, whose customers include Coca-Cola, said it had missed a deadline for the completion of its US$1.7bn acquisition of fellow glassmaker Saint-Gobain’s US unit, Verallia, as talks with US competition authorities drag on.
Sectors: Soft drinks
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