The Coca-Cola Co has partnered with music producer David Guetta

The Coca-Cola Co has partnered with music producer David Guetta

The Coca-Cola Co has partnered with music producer David Guetta to launch a global marketing campaign for its Burn energy drink.

Throughout the year, consumers will have opportunities to win concert tickets and access to Guetta's "F*** Me I'm Famous" (FMIF) events. Burn also will collaborate with Guetta to produce a full-length "behind the scenes" documentary on his life, Coca-Cola said today (31 March).

In addition, Burn and Guetta will initiate a project to allow new producers to get their music heard though a competition to be introduced during the course of the partnership.