US: The Coca-Cola Co signs Olympic athletes in sponsorship deal
The 'Eight-Pack' of medal contenders will become Coca-Cola 'Ambassadors of Active Living'
The Coca-Cola Co has signed eight US athletes competing in the London 2012 Olympic Games as sponsors of its brands for next year's event.
The athletes will become Coca-Cola 'Ambassadors of Active Living', the soft drinks giant said on Tuesday (17 May). They include diver David Boudia, wrestler Henry Cejudo, boxer Marlen Esparza, tennis player John Isner, gymnast Shawn Johnson, Paralympic swimmer Jessica Long, soccer player Alex Morgan and hurdler David Oliver.
The athletes met in Boston this week for their first photo shoot. The pictures will feature on Coca-Cola merchandise, products and advertising in the run-up to and during the Olympic Games in London.
Further details on how the 'Eight-Pack' will feature in the Coca-Cola 2012 Olympic Games programme are expected to be released at a later date.
As the Children's Food and Beverage Advertising Initiative celebrates its fifth anniversary, Ben Cooper looks at how improved self-regulation appears to have prevented the imposition of US government ...
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