The Coca-Cola Co has made a number of structural and personnel changes

The Coca-Cola Co has made a number of structural and personnel changes

The Coca-Cola Co has announced a raft of structural and personnel changes as it looks to align its operating units with its global bottling footprint. 

The company today unveiled plans for Europe, Middle East & Africa (EMEA), Latin America and Asia Pacific. Most of the structural and personnel changes take effect on 1 August. 

The new EMEA Group comprises the business units that currently make up the Europe and the Eurasia and Africa Groups. In Europe, the Central and Southern Europe and Russia, Ukraine and Belarus business units will be combined into a new business unit - Central and Eastern Europe.

In Africa, two business units will be reconfigured to "more closely align operations with bottling operations on the continent", the company said, with the formation of a new South and East Africa business unit and a West Africa business unit.

Brian Smith, currently president of the company's Latin America Group, will become president, EMEA Group, reporting to COO James Quincey. Nathan Kalumbu, currently president, Eurasia and Africa Group, will retire at the end of the year. 

Meanwhile, Alfredo Rivera, currently president of the Latin Center Business Unit, will become president, Latin America Group. Similarly, John Murphy, currently president of the South Latin Business Unit, will become president, Asia Pacific Group. Both Rivera and Murphy will report to Quincey. 

Atul Singh, currently president of the Asia Pacific Group, will move to the role of chairman, Asia Pacific Group. He will retire from the company in 2017.

"Today's announcement outlines important changes to our international operating structure that better support our evolving bottler footprint and demonstrate the deep bench of management experience we are fortunate to have in the Coca-Cola system," said Muhtar Kent, chairman & CEO. "These moves will continue to lay the foundation for strong leadership and management continuity." 

Coca-Cola said its Bottling Investments and North America groups were not impacted by today's announcements.

Last month, bottler Coca-Cola Enterprises confirmed that the creation of the Coca-Cola European Partners joint venture was on schedule to complete in June.