US: The Coca-Cola Co prepares for Olympics with global TV ad
By Olly Wehring | 15 February 2012
The Coca-Cola Co has previewed a television advert that forms part of its 2012 Olympic Games campaign.
The ad comprises footage of a music concert featuring Mark Ronson and Katy B performing 'Anywhere in the World'. The song will be the "anthem" for the Coca-Cola Move to the Beat London 2012 Olympic Games campaign. It will run globally from early this year, Coca-Cola said earlier today (15 February).
Four films have been created including 30- and 60-second formats, as well as two long-form films running two and four minutes. Also appearing in the ad are four athletes ; runner Kseniya Vdovina from Russia, British table tennis player Darius Knight, archer Dayyan Jaffar from Singapore and hurdler David Oliver from the US.
The campaign will also include in-store displays, out-of-home advertising, experiential programmes, and mobile and digital pushes.
Expert analysis
The Coca-Cola Company - SWOT Analysis
Datamonitor's The Coca-Cola Company - SWOT Analysis company profile is the essential source for top-level company data and information. The Coca-Cola Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.The Coca-Cola Company (Coca-Cola or ‘the company’) is a leading manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups. The company owns or licenses more than 500 brands, including diet and light beverages, waters, juice and juice drinks, tea, coffees, and energy and sports drinks. It operates in more than 200 countries. The company is headquartered in Atlanta, Georgia and employs 139,600 people. The company recorded revenues of $35,119 million during the financial year ended December 2010 (FY2010), an increase of 13.3% over 2009. The revenue growth was primarily due to addition of more than 1 billion incremental unit cases of volume and a 5% growth in unit case volume. The operating profit of the company was $8,449 million in FY2010, an increase of 2.6% over 2009. The net profit was $11,809 million in FY2010, an increase of 73.1% over 2009.
Sectors: Marketing – advertising & promotions, Soft drinks, Water
Companies: Coca-Cola Co
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US: The Coca-Cola Co prepares for Olympics with global TV ad
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