RUSSIA: The Coca-Cola Co pledges Russia investment
To date, the companies of the Coca-Cola system have invested $3bn in Russia
The Coca-Cola Co has said that it plans to spend US$3bn in Russia over the next five years.
The soft drinks firm will begin the investment programme with its bottling partner Coca-Cola Hellenic in 2012. The announcement was made at the opening of a Coca-Cola plant in the Rostov region of Russia today (26 September).
"We continue to invest in Russia to create jobs and stimulate growth across our supply chain," said The Coca-Cola Co's chairman and CEO, Muhtar Kent. "Today's announcement underscores the Coca-Cola system's long-term strategy of investing in Russia."
To date, the companies of the Coca-Cola system have invested $3bn in Russia. The Rostov site, which has a production capacity of 450m litres of beverages per year, cost around $120m to build.
The opening of the facility was supported by the launch of a limited edition Coca-Cola can bearing the logo for the 2014 Olympic Winter Games, to be held in Sochi on Russia's Black Sea coast.
A year ago, Coca-Cola acquired Russian juice producer Nidan, but PepsiCo's purchase of Wimm-Bill-Dann, Russia's biggest food and beverage company, earlier this year, gave PepsiCo the lead in Russia's juice and dairy market.
Click play, below, to view the thoughts of PepsiCo's CEO, Indra Nooyi, on the company's structural changes announced earlier today (12 March)....
A change in legislation in California this month has put The Coca-Cola Co and PepsiCo in a soft drink pickle. Ray Rowlands, for one, fears a case of history repeating itself....
The Coca-Cola Co has spent the last 20 years diversifying its portfolio. Where once the rest of the stable cowered in Coke's shadow, more of the company's brands are now grabbing the spotlight and del...
- What's so special about Islay anyway? - Comment
- Diageo gets 2016 off to a strong start - Analysis
- Six key trends for alcoholic drinks in 2016
- With MegaBrew sorted, is MegaBev next? - Research
- What do Bourbon and craft beer have in common?
- The US is "the first place I look" - Diageo CEO
- Bacardi ups ante in US Havana Club row
- Alcohol industry warning over Kroger plan
- SABMiller hits back in UK corporation tax row
- Suntory bids for Lucozade, Ribena Nigerian network
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research