US: The Coca-Cola Co launches recyclable racks
The 'Give it Back' racks are free-standing units made of recyclable corrugated cardboard
The Coca-Cola Co has developed a range of 100% recyclable merchandise display racks for use in grocery and convenience stores in the US.
The first 'Give it Back' racks are free-standing units made of corrugated cardboard, the firm said yesterday (6 April). The initiative is designed to advance the firm's global sustainability efforts, it said.
"The racks will be the first step in building towards a comprehensive, closed-loop retail equipment programme where Coca-Cola creates recyclable in-store merchandise racks and then recovers, reuses and/or recycles the displays - an industry first," the soft drinks giant said.
Initially being tested in select markets, the stand-alone racks are expected to become widely available in the US later in the year.
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