FRANCE: The Coca-Cola Co launches Orange mobile promo
Author: Stuart Todd | 6 September 2010
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Coca-Cola France signs deal with Orange |
Coca-Cola France has teamed up with telecoms giant Orange to promote its drinks to teenagers.
The Happy Blabla campaign enables Orange mobile phone users to win free calls and text messages thanks to codes printed on 265m selected drinks. It is believed to be the first campaign of its kind in France.
Drinks included are 33cl cans of Coca-Cola and its cherry-flavoured variety, as well as 50cl bottles of Coca-Cola.
Consumers can cash in either one minute of call-time or three free texts by texting the code printed on drinks cans to a dedicated number, free of charge. Each person may send no more than two texts per week.
Happy Blabla is scheduled to run until 30 November and will be backed by advertising on social networks and radio.
Sectors: Marketing – advertising & promotions, Soft drinks, Water
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